🎙️ “Just because it’s a problem… doesn’t mean it’s a priority.”

In this episode of Getting to Hell Yes!, Grady Newman shares how she went from pitching 30% IRR energy projects (and getting no’s) to building RESI—a SaaS platform changing how multifamily properties market and lease.

💥 Discover how:

• Timing, not logic, drives decisions
• Great sellers guide, not push
• Flexibility beats templates—every time

📈 If you're selling into multifamily, this is a masterclass in how to align, listen, and earn the yes.

🎧 Listen now. Learn how to get to Hell Yes without ever needing to hard sell.

#Podcast #Multifamily #SalesStrategy #PropTech #GettingToYes #MarketingLeadership #GradyNewman