Getting to Hell Yes with Brad Hargreaves! 🚀

Selling to real estate owners isn’t about flashy pitches—it’s about speaking their language, finding the right buyer, and aligning with decision cycles. In this episode, Brad Hargreaves, founder of General Assembly, Common, and ThesisDriven, shares his playbook for breaking through industry inertia and closing deals faster.

🌟 Key Takeaways:

1️⃣ Speak the language of real estate – Owners care about NOI, risk, and efficiency, not just tech features.

2️⃣ Find the right champion – Your buyer isn’t always the decision-maker, so equip them to advocate for you.

3️⃣ Time your pitch strategically – Real estate operates on cycles;  ...