Episode 5: How to Build a Brand With Intention, Purpose & Soul | Julie Feldman

Julie Feldman is the founder of Orenda, a line of yoga towels and apparel rooted in chakra science, mantra, and compassionate design. The towels are made from recycled plastic bottles. The colors are mapped to the chakra system. And every hoodie carries words of intention on the inner sleeve — just for you.

In this episode, Harakh Mehta sits down with Julie to explore what it means to build a business from the inside out — why self-worth is the foundation from which everything blooms, how a single piece of jewelry became an act of self-reclamation, and what happens when two founders discover their brands were built on the exact same frequency.

Gems of insight you won't want to miss.

00:00 Precap

00:35 Introduction — Julie Feldman & Orenda

01:12 Chapter 1: What is Orenda and how was it born?

02:40 Chapter 2: The name, the logo, and the infinity connection

04:35 Chapter 3: Harakh's name means joy — the Drops of Joy collection

06:45 Chapter 4: Compassion as a core value — it's in the genes

08:30 Chapter 5: The Feldman Family Foundation — wealth as a tool for good

10:18 Chapter 6: How intention elevates a product beyond what you can see

12:00 Chapter 7: Chakras, colors, and building the Orenda product system

14:45 Chapter 8: Unlocking the throat chakra — finding your voice and worth

17:25 Chapter 9: Growing up between two worlds — luxury, struggle, and identity

19:40 Chapter 10: Choosing your own path

21:55 Chapter 11: The crown necklace — jewelry as self-reclamation

23:25 Chapter 12: Jewelry as talisman — grandmother's earring worn close to the heart

24:55 Chapter 13: Quiet luxury — what jewelry really means to those who collect it

26:24 Chapter 14: HARAKH artisans break for yoga — intention in every piece

27:55 Chapter 15: Recycled bottles, Reiki on every box — building with responsibility

30:15 Chapter 16: Gem of an Insight — know your worth; choose your 'I am'

32:08 Closing — I am Harakh. I am joy.