Jon Merlin is a longtime designer who left agency life to start his own creative studio while raising two young daughters. Instead of letting work bleed into every hour, Jon drew a hard line around family time and rebuilt his business around clarity, intention, and values.

This conversation explores what it really looks like to pursue entrepreneurship without losing presence at home, and how letting go of perfection can unlock both better work and better parenting.

Jon shares how to:

• Protect daily family time without derailing client work
• Set non-negotiables in seasons where work pressure is real
• Build a focused business by saying no to the wrong projects
• Navigate the anxiety and ambiguity of starting something new
• Replace perfection with progress at work and at home
• Use small moment ...