Psychedelics have long been a hot topic. But in the early days of psychedelics, back in the 1950s, even mainstream media outlets were enthusiastically covering research on a bizarre new drug that was active in minuscule doses.

On this episode of Furthure, Dr. Steve Siff, a journalism professor at Miami University and author of Acid Hype, discusses media coverage surrounding psychedelics. We talk about the rise and fall of the psychedelic hype and whether today’s media is bound to make similar mistakes to those of the 1960s. I think this conversation is especially relevant, as in some circles there's mounting backlash against the hype.

Also, I highly recommend checking out Steve’s book for more details on some of the media stories, which are just wild. The way people wrote about psychedelics in the 1950s is so campy and sensat ...