Most physical therapy practices don’t have a lack-of-marketing problem. They have a lack-of-clarity problem.

If your target patient is simply “anyone with a pulse and a wallet,” it becomes difficult to build a focused, repeatable client acquisition system.

In Part 1 of our Client Acquisition series, we break down how to attract the right patients by getting specific about who you want to serve, understanding where those people spend their time, and creating messaging that speaks directly to the problems they want solved.

Brian and Owen walk through the PhysioGrowth Perfect Patient framework and explain why two clinics offering similar services may need completely different marketing strategies based on geography, demographics, lifestyle, business model, and the type of patient they want to attract.

They also discuss the di ...