Trickle-Up: 2 dollar hoodie as a luxury aesthetic

This episode explains how second-hand clothes shifted from being associated with poverty to becoming a trendy, billion-dollar industry.

In this episode, a "trickle-up" theory explains how behaviors that begin as necessity at the bottom of the social ladder get adopted and eventually monetized at the top — comparing it to how denim workwear and hip-hop streetwear became luxury items.