Friendly Podcast Guide: Teaching Women How to Grow a Podcast (Without Burning Out)

Friendly Podcast Guide: Teaching Women How to Grow a Podcast (Without Burning Out)

di Andi Smiley
Marketing
Stagione 6
Sustainable Podcast Experiments w/ Whitney Archibald
Podcast experiments are my favorite way to find out what actually works for my show, so I'm making this a tradition! I'm catching up with Whitney Archibald on the experiments we planned last season, then sharing the new ones we're trying. From skipping bonus episodes to vibe coding an app, we're sharing honest results so you can borrow our sustainable podcasting strategies and skip our mistakes. I'm Andi Smiley, a podcast coach for women and host of The Friendly Podcast Guide, where I share podcast marketing strategies that won't take over your life. My guest, Whitney Archibald, hosts two podcasts, has beaten the odds of pod fade, and is the queen of experimenting. Comparing notes with her is always a blast. Topics Discussed in This Episode Looking back at our podcast experiments from last season Why a whole season on one topic can lead to podcaster burnout Balancing an editorial schedule with flexibility for sustainable podcasting What happened when I skipped bonus episodes between seasons Trusting listeners to dig through your archive (418 downloads with no new episodes!) Vibe coding an app that points to your podcast content Why I'm focusing on Pinterest as a podcast marketing strategy this season Key Takeaways Build flexibility into your schedule. Whitney found that one deep-dive topic per season keeps her excited, which makes podcast experiments easier to sustain. Look at your numbers. My first month back had the same downloads with or without bonus episodes, so I'm skipping the extra stress. Plan breaks around your burnout cycles. Recording extra episodes ahead isn't a real break, and it's one of the best sustainable podcasting strategies I know. Trust your listeners. People search your archive for what they need, so make your website easy to search by topic. Treat every season as a test. My Pinterest-heavy season is proof that podcast marketing strategies can be tried, tracked, and tweaked. Timestamps 00:00 Intro and why I'm doing a podcast experiments episode 01:46 Whitney's self-reliance season experiment 06:22 Finding balance between structure and flexibility 07:55 My experiment: no bonus episodes between seasons 12:42 Trusting your listeners and your archive 14:43 Whitney's new experiment: vibe coding an app 20:16 My Season 6 experiment: a Pinterest-focused season Links & Resources Connect with Whitney Archibald Connect with me on Threads Follow me on Pinterest
S6 · E5
29 set 2026
25:16
How Often to Pin on Pinterest to Grow Your Podcast
Wondering how often to pin on Pinterest to grow your podcast? Spoiler: it's way less than the 5 to 15 pins per day the experts say you need. I'm sharing how I went from one pin a week to one pin a day, plus three realistic tips for using Pinterest to grow a podcast without letting it take over your life. These are the podcast marketing strategies I wish someone had handed me sooner. I'm Andi Smiley, a podcast coach for women and the host of The Friendly Podcast Guide. With 8 years of experience in radio and podcasting, I help you build sustainable podcasting strategies that grow your show without ruling your life. Pinterest is my main marketing method, and I grew my own podcast with it, so everything I share comes from what's actually worked for me and my clients. Topics Discussed in This Episode How often to pin on Pinterest (and why 5 to 15 pins per day isn't realistic for most of us) Why one to three pins per week is a great starting point for podcasters Building a Pinterest pinning schedule you can actually stick with How to grow a podcast audience through consistent pinning How I went from one pin a week to one pin a day Why posting slowly and steadily beats dumping 50 pins at once Pinterest tips for podcasters who feel overwhelmed by marketing Why Pinterest won't punish you for stepping away Key Takeaways Start small. When you're figuring out how often to pin on Pinterest, one to three pins per week is a totally legit place to begin. It's a slower start, but it's one you can keep up with. Be consistent. Three pins per week, every week, beats 50 pins in one week followed by a month of silence. Steady pinning helps Pinterest figure out who you are, which makes it one of the most sustainable podcast marketing strategies out there. Add pins slowly. When you're ready for more, scale up bit by bit so your Pinterest pinning schedule stays doable. That's how to grow a podcast audience without burning out. Take breaks without panic. Your views may dip if you stop pinning, but the pins you've already created keep circulating. Pinterest doesn't punish you for stepping away. Timestamps 00:00 My start on Pinterest 00:42 The big question: how many pins should you pin? 01:37 Tip one: start small 02:28 Tip two: be consistent 02:52 Tip three: add more pins slowly 03:40 Pinterest won't punish you for stepping away Links & Resources Join my email list for podcasting tidbits and behind-the-scenes peeks Follow me on Threads Follow me on Pinterest
S6 · E4
22 set 2026
5:13
How to Make Clickable Pins for Your Podcast
If you've ever stared at a blank Canva template wondering how to make Pinterest pins for your podcast that actually get clicked, this episode is for you! I'm walking you through exactly what makes a pin stand out in a crowded feed…from images to fonts to the one non-negotiable element (hint: it's Pinterest SEO keywords). This is one of my favorite podcast marketing strategies because it doesn't require you to dance on camera or chase social media algorithms, it's a totally different, totally sustainable way to grow. Hi, I'm Andi Smiley, podcast coach for women and host of the Friendly Podcast Guide! I help podcasters grow their shows using sustainable podcasting strategies that don't take over their lives, and Pinterest has been one of the biggest game-changers in my own growth journey. I've spent years testing what actually works on Pinterest (so you don't have to), and I love sharing what I've learned with podcasters who are ready to grow without burning out. Topics Discussed in This Episode Why images (especially ones with faces!) help your Pinterest pin design stand out in the feed How to choose pin colors and fonts that make you pop instead of blend in with your niche Making sure the text on your pin is big enough to read on a phone Letting Pinterest users know a pin leads to a podcast episode Why Pinterest SEO keywords are the most important part of creating pins that actually get found Where to place your keywords: on the pin image, in the pin title, and in the pin description How Pinterest fits into podcast marketing strategies that don't rely on social media Key Takeaways Great Pinterest pin design starts with a strong image and images with faces tend to catch the eye even more. Look at what colors and fonts others in your niche are using, then do something different so your pin doesn't blend in. If people can't read your pin's text on their phone, they'll scroll right past Always make it clear your pin leads to a podcast episode, whether that's through your podcast name, logo, or the words "new episode." Pinterest SEO keywords are the single most important ingredient for getting your podcast pins clicked by the right audience Growing your show with Pinterest is one of the best ways to build sustainable podcasting strategies that work without relying on social media. Timestamps (00:00) Intro: why pin design worries so many podcasters (00:43) What makes a great pin, starting with images (01:28) Why images with faces perform better (02:09) Choosing colors and fonts that help you stand out (03:04) Making sure your pin text is readable on a phone (04:04) Letting Pinterest users know your pin leads to an episode (05:00) The most important element: Pinterest SEO keywords Links & Resources Pinterest VIP Setup Watch the visual walkthrough on YouTube Follow Andi on Threads Follow Andi on Pinterest
S6 · E3
15 set 2026
7:11
The One Thing Your Podcast's Pinterest Profile Needs
If you've ever wondered how to use Pinterest to grow a podcast, this episode is for you, because it all comes down to one thing: Pinterest SEO keywords. I'm breaking down exactly why keywords are the single most important part of your Pinterest profile, and sharing my simple process for finding the ones that will actually help you grow a podcast audience. Plus, I'll walk you through some real examples so you can start weaving your own Pinterest SEO keywords into your profile today. Hey, I'm Andi Smiley! I'm a podcast coach for women and I'm just a little obsessed with helping you grow your podcast without letting it take over your life. As a Pinterest-for-podcasters expert, I've used Pinterest to grow my own show and have spent a ton of time helping other podcasters do the same and sharing sustainable podcasting strategies and podcast tips for women that actually work (and don't require you to "hop on stories" every single day). Topics Discussed in This Episode Why Pinterest works as a visual search engine, not social media, and what that means for sustainable podcasting strategies The single essential thing your Pinterest profile needs (hint: it's Pinterest SEO keywords) How Pinterest SEO keywords help you grow a podcast audience without needing to be trendy or funny A simple exercise for finding keywords as part of your podcast marketing strategies Real examples of Pinterest for podcasters keyword research, including my "pretend plant podcast" How to double-check that a keyword actually matches what your audience is searching for Key Takeaways Pinterest SEO keywords are the single most essential piece of your podcast's Pinterest profile. Unlike traditional social media, Pinterest rewards searchability, which makes keyword research one of the smartest podcast marketing strategies for Pinterest. You only need about five anchor keywords to start seeing real momentum, proof that sustainable podcasting strategies don't have to be complicated. If you want to know how to grow a podcast audience with Pinterest, weaving the right keywords into your profile, boards, and pins is exactly where to start. This strategy is a perfect example of how to grow a podcast without social media, no stories, no trending audio, no algorithm chasing required. Whether you're just starting out or leveling up your plan for how to grow a podcast in 2027, Pinterest SEO deserves a spot at the top of your list. Timestamps (00:00) Why Pinterest isn't social media…and why that's a good thing (01:18) Why Pinterest SEO keywords matter more than being funny or trendy (02:07) The simple exercise for finding your keywords (02:44) Example: keyword research for a "pretend plant podcast" (04:12) Bonus tip: how to confirm a keyword is actually about what you think (05:29) Why you only need about five anchor keywords (06:02) Inside Pinterest VIP Setup a done-for-you Pinterest setup Links & Resources Watch the video version of this episode on YouTube: https://youtu.be/qt_Rmbx9BWo Learn more about Pinterest VIP Setup Connect with me on Threads Connect with me on Pinterest
S6 · E2
8 set 2026
6:59
Why Pinterest Is a Secret Weapon for Podcast Growth
If you've ever wondered why Pinterest is a secret weapon for podcast growth, this episode is for you! I'm breaking down exactly why I've spent the last two years using Pinterest to grow my own show, and why it's one of my favorite podcast marketing strategies for podcasters who are ready to grow their audience without relying on Instagram or TikTok. I'll walk you through the biggest reasons Pinterest works so well for podcasters, from how long your content actually lasts to why you don't need to be glued to an app every day to see results. If you've been looking for sustainable podcasting strategies that don't require constant hustle, you're in the right place. I'm Andi Smiley, your host and podcast coach for women who want to grow their shows without letting podcasting take over their lives! I've been using Pinterest to grow my own podcast for almost two years, and in that time my downloads have grown by 86% and I've picked up almost 300 email subscribers. I've also spent the last year helping other podcasters implement these same sustainable podcasting strategies, so I know firsthand what works (and what's just noise). Topics Discussed in This Episode Pinterest users are primed to take action instead of just scrolling for entertainment How Pinterest fits into podcast marketing strategies better than short-lived social posts Pins can circulate for years instead of disappearing after 72 hours How to grow a podcast without social media by leaning into evergreen podcast content You can schedule Pinterest content weeks in advance without worrying about the algorithm Most podcast content is already evergreen and perfect for Pinterest You don't need fancy graphic design skills to succeed with Pinterest marketing for podcasters A sneak peek at next week's episode on Pinterest SEO keywords Key Takeaways Pinterest users show up ready to click, learn, and listen; which makes it a powerful tool if you're focused on how to grow a podcast audience that actually takes action. Unlike Instagram or TikTok posts that fade in about 72 hours, pins can keep circulating for years, making Pinterest one of the most sustainable podcasting strategies out there. You can schedule your Pinterest content weeks (or even a month) ahead of time, which is a game-changer if you're building podcast marketing strategies around real life outside of marketing. Most podcast episodes are evergreen by nature, so your content and Pinterest's algorithm are basically a perfect match for long-term podcast growth. You don't need beautifully designed pins to succeed…simple templates work just fine. Timestamps (00:00) Why podcasters keep asking me about Pinterest (00:57) Reason #1: Pinterest users are ready to take action (01:29) Reason #2: Pins last way longer than social media posts (02:28) Reason #3: Schedule content without stressing over the algorithm (03:00) Reason #4: Evergreen podcast content is a perfect match for Pinterest (03:30) Reason #5: You don't need fancy design skills to succeed on Pinterest (04:53) Free checklist: Is Pinterest right for your podcast? Links & Resources Free checklist: "Is Pinterest Right For Your Podcast?" Follow me on Threads Follow me on Pinterest
S6 · E1
1 set 2026
6:17
Season 6: Pinterest for Podcasters
Trailer
I have a confession: no matter what I'm "supposed" to be talking about on this podcast, I always end up bringing up Pinterest. So this season, I'm leaning all the way in! Season 6 is almost entirely dedicated to showing you how to grow a podcast audience using Pinterest, with a few incredible guest interviews sprinkled in along the way (we'll see how long it takes me to steer those conversations back to Pinterest too). Hi, I'm Andi, your friendly podcast guide and podcast coach for women who want sustainable, non-overwhelming ways to grow their shows. As your resident Pinterest-for-podcasters expert, I've spent this season going deep on everything Pinterest can do for your podcast, and I can't wait to share it with you. Topics Discussed in This Episode Why Pinterest is one of my favorite podcast marketing strategies (and why I can't stop talking about it!) What to expect from this season's guest interviews When the first full episode of Season 6 drops Key Takeaways This season is your deep dive into how to grow a podcast audience using Pinterest as your go-to strategy. The first full episode drops September 1st — mark your calendar! Links Friendly Podcast Guide on Pinterest Friendly Podcast Guide on Threads
S6
27 ago 2026
0:51
Stagione 5
Podcast Marketing Strategies for Your Summer Break
Taking a seasonal break from your podcast doesn't have to mean losing momentum. In this episode, I'm sharing my favorite podcast marketing strategies to keep your downloads coming in and your business making money all summer long. As a podcast coach for women, I know how important it is to build sustainable podcasting strategies that work even when you're not actively recording, and these four approaches are exactly how I'm doing it. From batching Pinterest pins to podcast guesting, I'm pulling back the curtain on what my summer break actually looks like. Hi, I'm Andi Smiley, podcast coach for women and host of the Friendly Podcast Guide. I help women podcasters grow their shows without letting their podcast take over their lives, using sustainable podcasting strategies that don't require you to be glued to social media 24/7. I'm sharing exactly what I'll be doing this summer to keep growing my podcast without social media and without burning out. Topics Discussed in This Episode Why taking a seasonal podcast break doesn't have to hurt your downloads or income How I use Pinterest as a long-term podcast marketing strategy to keep episodes discoverable all year My plan for batching a full month of Pinterest pins in one sitting to grow a podcast without social media How to grow a podcast audience through strategic podcast guesting during your off-season Being a guest speaker in podcast communities as a visibility strategy for women podcasters Why Threads is my favorite social media platform and how I batch-schedule content in about 20 minutes a week Going back to evergreen content from past seasons to keep creating pins that drive traffic Key Takeaways Pinterest is one of the most powerful podcast marketing strategies for keeping your episodes getting found, even while you're on a break. Evergreen content means you can keep pinning about old episodes long after they air. Batching your content is a game-changer for sustainable podcasting. Whether it's pins or Threads posts, scheduling out a month at a time gives you serious breathing room and is one of the best podcast tips for women who want a life outside their show. Podcast guesting is one of the smartest ways to grow a podcast in 2026 without creating new episodes. Recording guest appearances during your break means you'll have content ready and new audiences finding you, without the pressure of producing your own show simultaneously. You don't have to be everywhere to grow a podcast without social media. Showing up consistently in a couple of intentional places, like Pinterest and Threads, is enough to keep your audience warm and your business moving. Seasonal breaks are a feature, of a healthy, sustainable podcasting strategy. Planning ahead means you can step away without your podcast skipping a beat. Timestamps (00:00) Welcome (00:30) Why seasonal podcast breaks are part of a sustainable podcasting strategy (00:49) Pinterest: my go-to podcast marketing strategy during the off-season (02:46) Podcast guesting to grow your podcast audience during a break (04:03) Guest speaking in podcast communities (05:43) Using Threads to stay connected and make sales without social media stress Links & Resources - Listen to my Pinterest for Podcasters episode - Listen to my How to Be a Podcast Guest episode - Join Pod Ground (free community for podcasters) - June Pod Ground Meetup with Andi - Find me on Threads - <a hr
S5 · E15
26 mag 2026
7:25
Podcast Marketing Advice I'd Give My Past Self
If I could sit down with my just-starting-out podcast self, this is exactly what I'd tell her. In this solo episode, I'm sharing the four podcast marketing strategies I wish someone had handed me on day one…from building an email list before your first episode drops to ditching Instagram if it just isn't your thing. Hey, I'm Andi Smiley, podcast coach for women and host of Friendly Podcast Guide. I've been podcasting for nearly five years (wild, right?!) and I'm here to help you grow your podcast audience in a way that actually feels good and fits your real life. I share the podcast tips for women that I wish I'd had from the very beginning. Topics Discussed in This Episode Why starting your email list before your first episode is a total game-changer How email marketing has become the most effective way I sell my offers Why Pinterest is one of the best sustainable podcasting strategies for long-term growth The power of showing up at podcast conferences and in-person networking events Why Instagram might not be the right fit for every podcaster How I discovered that Threads and Pinterest work so much better for me Key Takeaways Start your email list immediately, even if you only have three subscribers when you hit send on that first email. Email marketing is one of the most powerful ways to grow a podcast audience and sell your offers. Get on Pinterest as soon as you have content, Pinterest content has a much longer lifespan than any other social platform, and starting early means more content out there working for you around the clock. Go to podcast conferences and networking events, the connections you make in person are priceless, and they can seriously level up both your podcast and your mindset. Don't just use Instagram because you think you're supposed to, figure out where your people actually are and show up there instead. For me, that's Pinterest and Threads. Timestamps (00:00) Welcome (00:37) Tip 1: Start your email list before your first episode (01:20) Tip 2: Start using Pinterest as soon as you have content (02:16) Tip 3: Go to podcast conferences and networking events (03:53) Tip 4: Don't default to Instagram if it's not your fit Links & Resources Episode on growing your email list with Kylee Chandler Episode all about why Pinterest is amazing for podcasters Connect with Andi on Threads Connect with Andi on Pinterest
S5 · E14
19 mag 2026
5:45
Grow Your Podcast with Email & Quizzes with Kylee Chandler
If you've been putting off building your email list, this episode is your sign to finally make it happen! I'm sitting down with podcast strategist Kylee Chandler to talk about two of the most powerful (and underused) strategies for growing your email: curated lead magnets and personality quizzes. Kylee shares how podcasters can use these tools to turn casual listeners into superfans, and grow a podcast audience that actually sticks around. Kylee Chandler is a podcast growth strategist and the host of the Podcast Growth Tools podcast. She specializes in helping podcasters, especially women with established shows, grow their email lists and create quiz funnels that convert. Kylee has worked with big names like Amy Porterfield and Kathy Heller, and she brings a creative, podcast-first approach to email marketing that feels anything but boring. Topics Discussed in This Episode What a lead magnet is and why podcasters need one How to create a curated podcast bundle as a lead magnet Why quizzes are one of the most powerful tools for growing your email list How to use a quiz to deliver personalized podcast playlists to new listeners The data quizzes give you about your audience (this one is SO good!) How to write a lifestyle newsletter your subscribers actually want to open Real-life quiz funnel results, including a 77% revenue increase! Why nurturing your email list matters just as much as growing it How Pinterest can amplify your quiz and lead magnet strategy Key Takeaways A curated podcast bundle, episodes grouped around your listeners' biggest pain points or desires, makes a far more compelling lead magnet than a basic checklist, especially if you have a large back catalog. Quizzes work because people love to learn about themselves and when you pair quiz results with a personalized podcast playlist, you create an instant connection with new subscribers. The data from a quiz funnel tells you exactly who is in your audience and what they need, which makes your content and offers so much more targeted. You don't need a huge email list to start. Start nurturing now, so when you're ready to sell (or simply invite people to listen), they're already warm. A lifestyle-style newsletter, one that leads with a story before getting into podcast updates, can dramatically boost your open rates. Kylee's hovers around 60%! Quizzes are a long game, just like podcasting and Pinterest. Set it up, promote it, and let it work for you over time. Timestamps (00:00) Welcome (00:38) Introducing Kylee Chandler (01:26) What is a lead magnet and why do podcasters need one? (02:32) Curated podcast bundles as lead magnets (04:25) Why your email list needs nurturing, not just growth (05:07) The lifestyle newsletter strategy and Kylee's 60% open rate (08:43) Why quizzes are a game-changer for podcast growth (12:25) The data quizzes give you about your audience (13:44) Where to host your quiz (Interact quiz platform) (14:57) Real results podcasters got from quizzes Links & Resources Kylee's podcast, Podcast Growth Tools Join Kylee's email newsletter Follow Kylee on Instagram Quiz platform mentioned, Interact Quiz Follow Friendly Podcast Guide on Pinte
S5 · E13
12 mag 2026
20:12
5 Pinterest Lessons That Helped Me Grow My Podcast 74%
If you've ever wondered whether you have to be on Instagram to grow your podcast, this episode is for you! I'm sharing five things I've learned from taking Pinterest seriously as my main podcast marketing strategy over the past year, and the results have blown me away. We're talking about a 74% increase in downloads and 200+ new email subscribers, all without stressing over Instagram trends. If you're looking for sustainable podcasting strategies that actually work, keep listening! Hey, I'm Andi Smiley, podcast coach for women and host of the Friendly Podcast Guide. I'm obsessed with helping you grow your podcast without letting it rule your life. I share strategies that actually work, the stuff I wish someone had told me sooner. This episode is straight from my own experience using Pinterest as my go-to podcast marketing strategy for the past year. Topics Discussed in This Episode Why finding the right platform is more important than being on every platform How Pinterest helped me grow my podcast 74% in one year without Instagram Why Pinterest SEO keywords are the foundation of a successful strategy How I figured out that Pinterest-specific keyword research is a game changer Why pins don't have to be pretty to perform well What sustainable consistency actually looks like (hint: it's NOT 15 pins a day!) Why Pinterest is a long game, and why that's actually great news for podcasters Key Takeaways Find your platform. Not every marketing platform is right for every podcast. Instagram wasn't working for me, Pinterest was. Give yourself permission to go where your people actually are. SEO is everything on Pinterest. Using Pinterest-specific keywords (not just Google keywords) made a huge difference in how my pins performed. Pretty pins are a bonus, not a requirement. Some of my best-performing pins are just text. Focus on clear, keyword-rich descriptions over beautiful graphics. Consistency is personal. I started with one pin a week and slowly worked up to one per day. Find what you can sustain — and stick with it. Pinterest is a long game. Expect to start seeing results around the 2–4 month mark. But unlike social media posts, pins keep working for months or even years. Timestamps (00:00) Welcome (01:47) Lesson 1: Finding the right platform for you (03:23) Lesson 2: Pinterest SEO is king (05:01) Lesson 3: Pins don't have to be pretty (06:23) Lesson 4: Consistency looks different for everyone (08:58) Lesson 5: Nothing happens overnight Links & Resources Free checklist: Is Pinterest Right for Your Podcast? Connect with Andi on Threads Friendly Podcast Guide on Pinterest Last month's episode with Allea Grummert on email marketing for podcasters
S5 · E12
5 mag 2026
13:17
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