Neil Trickett built and exited his own successful physical therapy practice, then went on to build Practice Promotions, a multi-seven-figure agency that has helped hundreds, maybe thousands, of practice owners grow their patient volume. He is not a marketer who studied healthcare. He is a practice owner who became a marketer, and that difference matters.

In this episode, Neil traces the entire arc of practice marketing, from cutting his teeth on direct mail postcards and printed newsletters in 2011, through the shift to websites and Google advertising, through the acceleration COVID created in digital behavior, to where AI is pushing search today. He also gets specific about what happens when an owner hires a marketing coordinator and thinks the problem is solved, versus an owner who hands over a credit card expecting marketing alo ...