In this episode of 'Flowing Sales,' we dive deep into the critical components of a successful partnership between manufacturers and their reps. Our guest, RJ Evans, a seasoned professional who has lived on both sides of the fence, shares invaluable insights from their extensive experience. Discover why communication, beyond just reports, is essential for fostering strong relationships. Learn about the importance of providing a complete package that includes technical expertise and customer service, and why intangibles play a significant role in driving reps to push products. Hear stories of success and failure, and find out what it takes to become a manufacturer’s emotional favorite. Whether you’re a manufacturer looking to improve your rep partnerships or a rep seeking better relationships with manufacturers, this episode is packed with practica ...