What Newsrooms Still Get Wrong About TikTok

At The Fix, we compile an annual list of top European media publishers on TikTok, with insights into emerging trends. Check out the latest edition!

TikTok is no longer just about trends. In this episode, our host Anastasiia Kuzmenko speaks with Erika Marzano from Deutsche Welle, who explains what newsrooms should actually watch on TikTok — from retention and search to hard news, community engagement, and AI-generated content. Dive deeper:

• Learn more about Erika Marzano
• And read our latest TikTok rating
• To stay on top of the most important news and trends in European media, subscribe to The Fix’s weekly newsletter and follow us on LinkedIn
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