How newsrooms partner with creators – with Mother Jones’ James West
Note sull'episodio
In this episode, we talk about what happens when classic investigative journalism meets the new world of TikTok and creator culture. More newsrooms are partnering with people who’ve built their own audiences online, instead of just asking readers to come to their websites. It raises big questions: can this make serious journalism stronger and what’s the path to financial sustainability here?
To explore that, we are joined by James West, executive editor of Mother Jones. James and his team have launched a new program to commission “creator-journalists” to tell stories about how politics and policy are changing people’s everyday lives. We’ll talk about why Mother Jones is doing this, what these partnerships look like in practice, and what it might mean for the future.
Dive deeper:
- Read The Fix’s 2023 profile of Mother Jones
- Learn more about James West on Linkedin.
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Music and background sounds: Epidemic sound