Episodi del podcast
Episode 167: Simplifying Card-Linked Offers at the Register
This week on Commerce Code we speak with Jeff Mankoff, Founder & CEO of vPromos. We're talking about current challenges with the CLO ecosystem and business models, as well as process and technology simplification as a potential disruptor in CLO and fintech more broadly.
Episode 166: Optimizing Paid Media - The Power of Expertise and AI
This week on Commerce Code we speak with Jeremy Frick, Amy Mullins and Natali Ryzhikova from BN, an Augeo Company. We're talking AI, humans, paid media and organic media.Brand Networks describes itself as pioneers in AI-driven social technologies that revolutionize global audience engagement—empowering organizations to deliver unrivaled brand experiences through authentic, scalable solutions that define the social landscape through technology innovation. We’re going to unpack that in the interview - What does that mean in practice?What’s the role for human expertise?Where does AI fit in?How does AI do things humans couldn’t do themselves?Where is it headed in the next few years?
Episode 165: Receipts, Insights and Offers
This week on Commerce Code we speak with Jehan Luth, CEO & Founder of Banyan. Banyan uses item-level receipt data to power commercial and consumer applications for merchants and financial institutions. We get Jehan's angles on data, data exchange and data science in this interview.
Episode 164: Strategic Loyalty and Rewards in Germany and the USA
This week on Commerce Code we speak with Sam Panzer from Talon.One, which is based in Berlin, Germany. Sam is the Director of Industry Strategy at Talon.One, helping brands assess the business potential of refining their promotions and loyalty approach. We talk with Sam about: What the retail and payments spaces look like in Germany - how that's different from other markets like the UK and USA - and what that means for loyaltySome of the challenges of different data rules and places where there are opportunities to build out better rewards and offers by being smarter about how to use data
Episode 163: Creating Seamless Consumer Experiences in 2024
This week on Commerce Code we speak with Jill Moser, the Senior Vice President of Global Loyalty and Offers at Mastercard Data & Services. Mastercard Data & Services is the professional services arm of Mastercard, enabling businesses to drive stronger value beyond the transaction. We're planning to cover a lot of ground - including: Consumer preferences and discovery - are people still prioritizing experiences over things, and how does that change merchants' approach to the market?How do we create seamless experiences for consumers? andWe'll get Jill's perspective on the future of offers and loyalty as someone who's worked with those programs in retail, banking and now at Mastercard.