This week on Commerce Code we speak with Ingrid Wilson, Head of Partnerships & Client Growth at Olive. Olive builds digital commerce platforms for fintechs - and those platforms offer consumers fundraising, financial wellness, and membership and loyalty solutions. Today we are talking about: The buy vs. build decision fintechs are making as they create customer-facing capabilities Risks that change that buy vs. build decision - and other factors like speed and cost The talent market - and the size of fintech in the global scheme of things
This week on Commerce Code, we speak with Alex Adelman, CEO & Co-Founder of Lolli. Lolli is a cashback and bitcoin rewards platform that lets users earn rewards at over 25,000 leading stores and brands. Lolli is based in New York City and founded in 2018 by Alex. In the interview, we talk about: Lolli’s bank-integrated card-linked offer platform bitcoin-driven loyalty rewards rich transactional data used to create compelling experiences and offers for consumers, and there are a few detours into psychology, history, finance and technology to boot
This week on Commerce Code, we speak with Kelli Hobbs, VP, Head of US Business Development at Valuedynamx, and Paras Joshi, Strategy & Development Officer at Valuedynamx. Valuedynamx is a leading global provider of purchase rewards, and they are a part of Collinson, which provides a leading global travel ecosystem. We are talking about: Challenges in the increasingly competitive loyalty space Ways to maintain or enhance engagement among loyalty program members How to increase value to consumers and merchants by making program points redeemable where consumers most want to redeem them
This week on Commerce Code, we speak with Avery Miller from RBC and Shawn Conahan from Wildfire Systems about the evolution of FI loyalty and rewards programs. Avery is VP of Avion Rewards Shopping and Digital Product at RBC. RBC is one of the world's leading FIs, headquartered in Toronto; they serve 17 million clients in Canada, the U.S. and 27 other countries. Shawn is the Chief Revenue Officer at Wildfire Systems, which provides white-label shopping rewards and cashback platforms to leading companies like Microsoft, Visa, Citi - and of course RBC. We are talking about: The challenges FI loyalty programs face How consumers experience FI loyalty programs - and how their preferences are driving change RBC's response to those challenges and changing preferences What's next for the sector as the evolution continues Additional Resources: Harvard Business Review: Are You Undervaluing Your Customers? BCG/Wildfire Whitepaper: Loyalty 2.0 - Making Loyalty Pay Wildfire Article: Banking on Shopping Rewards: Why Financial Institutions are Prioritizing These Rewards Programs
This week on Commerce Code we speak with Surge Berg, Alexis Wiktorski and Jeff Zilberman of BN, an Augeo Company. BN uses AI to help brands enable employees and customers to be effective brand advocates. Their tools make it easy for brand advocates to create social media content, and they make it easy for companies to manage the risks that come along with social media brand advocacy. Today we're talking about: What's new in 2024 The total brand advocacy opportunity - what can grassroots social media do for companies? Brand advocacy horror stories And finally - how companies can get their brand advocacy strategy started.