Every producer knows the drill: the same acreage, yields, and practices typed into a different form for every lender, program, and buyer — year after year. Jayce Hafner, CEO of FarmRaise, joins us to talk about why that redundancy is costing the ag economy real money, and what she's building to fix it.

We dig into FarmRaise's "Farm Data Passport," a system designed to let farmers enter their data once, own it outright, and choose exactly who gets access to it, whether that's an FSA office, a lender, a CPG supply chain, or a certifier. Jayce explains why she thinks of it as a passport (not just a database), how FarmRaise is threading the needle between "system of record" and "just another silo," and where AI fits into a future where more producers are building their own farm management tools from scratch.

We also talk about the real-do ...