In this episode, I sit down with Peter Bachmann, CEO of USA Rice Federation to unpack what’s really driving the global rice market—and why it matters to U.S. farmers.

We break down the role of the World Trade Organization, India’s subsidized rice model, and the potential for a U.S. Section 301 investigation into unfair trade practices.

If you’ve been wondering why rice prices are below the cost of production, this conversation connects the dots—and asks the bigger question: what can we do to protect our industry?