Most business owners think clean books and a CPA are enough. They’re not.

In this episode of Exit Velocity, Amy Morin sits down with Kirk McLaren, CEO of Growth CFO, to break down the costly gap between financial reporting and financial strategy—and how it impacts your exit.

They dive into:

• Why only 17% of businesses actually sell
• The difference between a historian vs. strategic CFO
• Hidden red flags that kill deals during due diligence
• The 3 habits of highly profitable businesses
• How to unlock six-figure gains in 90 days (without cutting people or raising prices)

If you want to scale smarter, increase valuation, and build a business that runs without you—this episode is a must-listen.