Welcome back to Excuse My Reach! Today, our guest is Aarya Kumar. Aarya has always had a love for travel, exploring styles online, and swimwear. Now she’s turned that passion into a purpose. Aarya is a brand builder, creative strategist, and founder of Bungalow Swim — a newly launched premium swimwear label created to transform the luxury swimwear market in India. In our conversation, Aarya shares her past experiences in performance marketing, her founder story, and the core mission behind the brand. We talk through everything from manufacturing to photoshoots to knowing when and what to outsource. Excuse my reach as I hear her realistic take on starting a company, her vision for the future, and how she’s making waves in this industry.