Welcome back to Excuse My Reach! Today, our guest is Adam Elghor, Co-Founder & Chief Product Officer at Sidework, a company focused on universal beverage dispensers that help venues craft and serve drinks - better. At Sidework, Adam and his team have created a product that can craft cocktails, coffee, kombucha, sodas, tea, fresh juice, and more. In every venue (cafés, bars, stadiums, hotels, theaters) - their technology aims to lower costs and maximize revenue. From friends to founders to entrepreneurs excelling in the hospitality industry, Adam and his counterparts have stuck with the vision of creating “One machine, one million ways to fill the glass” - and this is just the beginning. Excuse my reach as I hear how it started, where they are now, and how they’re changing the industry - one machine at a time.