Yes! You best believe it that the WTF?! Is Retail? podcast has been renewed for a second season, and this time with a brand new sponsor, SOOK! Harry and Theo kick off season two with John Hoyle, the Founder of SOOK who is revolutionising the British high street with its unique pop-up store rental service. John talks to us about the challenges of the UK's brick & mortar retail scene and sheds light on how pop-up stores can be vital towards a modern omnichannel retail strategy!