In this episode of Everyday Excellence, host Todd Baldwin interviews Chris Tiller, owner of Carpet Genie, a Missouri-based low-moisture carpet cleaning and home services business. They explore how the modern service industry has evolved beyond traditional word-of-mouth marketing into a digital-first environment where online presence, Google reviews, and customer trust play a critical role in business growth.

Chris shares how rebuilding the business required shifting from older methods to new expectations, including fast responses, online estimates, and building credibility through verified customer feedback.

The discussion also highlights the importance of Google reviews as a trust signal that influences purchasing decisions, as well as the growing need for business ...