In this episode of Escape the Permanent Underclass, dive into Chapter 3, Unit 3 on Market Segmentation, Targeting, and Positioning. Learn how to slice broad markets into targeted subgroups using geographic, demographic, psychographic, and behavioral variables, turning generic marketing into laser-focused strategies that resonate. Perfect for entrepreneurs escaping the underclass by building businesses that truly connect with customers.

• Geographic segmentation: Why McDonald's customizes burgers like McAloo Tikki in India and adapts to local climates and logistics.
• Demographic basics: Age, income, and education targeting, like Spotify's student discounts and luxury cars for high earners.
• Psychographic depth: Values and lifestyles, from Patagonia's eco-warriors to Apple's "think differe ...