Where Are You Going? How to Build Your Horse Business Backwards From the Goal
Note sull'episodio
My trainer keeps telling me the same thing:
“Jamie, stop looking at your horse. Look where you want to go.”
When I get nervous or lose confidence, I look down. I start watching my horse's head, shoulders and every little movement underneath me. Then I start making a hundred tiny adjustments, my body changes, my horse loses the direction I'm trying to give him, and pretty soon we're wandering all over the arena.
Turns out, I’ve done the exact same thing in business.
When we're buried in today's client texts, bills, staffing problems, horses, appointments and emergencies, it's easy to spend all our time looking at what's directly underneath us and forget where we're actually trying to go.
In this solo episode of the Equine Business Edge Podcast, I use one of the lessons my horse trainer has been drilling into me to build a practical goal-setting system for horse professionals.
We start with the hardest question:
What do you actually want your business and your life to look like?
Not what another trainer has. Not what Instagram says success should look like. Not what somebody else thinks you should build.
What do you want?
I share the story of someone once describing my marketing agency as a “nice little lifestyle business” like it was an insult, and why I eventually realized I'd actually built exactly what I wanted.
Then we'll work backward from your own five-year destination:
5 years → 1 year → 90 days → this month → this week → today.
I also walk through the “congratulatory letter” exercise I use to picture the life and business I'm trying to create, the questions you can use to define your own destination, and how to use a daily Power Hour to make sure those goals don't disappear underneath everything urgent happening in your business.
Because looking at what's directly in front of you isn't the problem.
The problem is when that's the only place you ever look.
Pick your fence post. Decide where you're going. Work backward until you know what needs to happen today.
Then keep your damn eyes up.
In this episode:
TIMESTAMPS
00:50 - Why my trainer keeps telling me to stop looking at my horse
01:15 - What looking down does to my riding and my business
04:00 - Pick a fence post and look where you want to go
06:00 - Why horse professionals need clear business goals
07:00 - The harder question: What do you actually want?
11:00 - Start with the life you want, then design the business
12:00 - The five-year congratulatory letter exercise
14:00 - Questions to define what success actually looks like for you
18:00 - My five-year goal for EquineRevShare
19:00 - Working backward: five years to one year
21:00 - Turning the one-year goal into 90-day priorities
23:00 - Breaking those priorities into monthly and weekly actions
25:00 - Why looking at today's problems isn't actually the problem
26:00 - Using the Power Hour to work ON your business
29:00 - The yearly, quarterly, monthly and weekly planning rhythm
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