This episode dives into effective pricing strategies for service-based businesses, especially in the horse industry. Jamie Birch shares personal stories, emotional challenges, and practical tactics to confidently raise your prices without losing clients, ultimately improving profitability and service quality.

• Common emotional barriers to raising prices: fear of rejection, imposter syndrome, people pleasing
• The importance of Valuing Your Expertise: moving away from time-based pricing
• Practical pricing models: flat-rate increases, tiered capacity pricing, and raising rates for new clients
• The math behind price increases: how higher rates can lead to more profit even with fewer clients
• Managing demand with capacity-based pricing: how to use client load to set optimal prices
• The impact of perceived v ...