Embracing A Cookieless Future – Episode 14: IAB – How the IAB provides clarity as we move towards a cookieless future
Embracing A Cookieless Future di Havas Media Network
Note sull'episodio
In this webinar, Chloe Nicholls, Head of Ad Tech at The IAB, joins hosts Bede Feltham and Ruth Reynolds to explore the industry's readiness for a future without third-party cookies.
The session delves into the IAB's focus on providing brands with crucial information to enable informed decision-making regarding targeting and measurement frameworks. This is achieved without relying on cookies, while also demystifying the numerous solutions that are currently available.
Please head to our website www.embracingacookielessfuture.com to find out more about the latest developments and complete our Cookieless Readiness survey to find out where your brand is on its journey towards a cookieless future.