What makes a speech memorable? In this episode of Elite Spotlight, Michael talks with public speaking coach Peter George about connecting with an audience from the very first words.

Peter shares his AMPT framework—Audience, Message, Presentation, and Delivery—and explains why understanding your listeners comes first. He explores the difference between informing people and inspiring lasting change, offers stronger ways to open a talk, and challenges the idea that you must feel confident before you begin.

Whether you’re preparing for a presentation or simply want to speak more effectively, this conversation offers practical ways to prepare, practice, and make your message matter.

To order Peter's book or to learn more about his coaching classes, visit:

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