Building something from the ground up takes vision—but building something that impacts people’s lives takes purpose.

In this episode of Elite Insights, Efrem Fesaha shares the real story behind Boon Boona Coffee—from corporate finance to a 7-year journey of persistence, rejection, and belief.

This conversation goes beyond entrepreneurship.

It’s about alignment, culture, and creating spaces that actually mean something.

If you’ve ever questioned your path, your pace, or your purpose—this episode will meet you there.

Now streaming on YouTube and Spotify.

Elite Insights is produced by The Elite Collective—where ideas, stories, and conversations are built into something more.

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