It’s live: our 2026 State of the Industry episode with Doug Austin.

If GenAI is “transformative,” why does adoption still look like a secret hobby?

Because the problem isn’t the robot. It’s the fact that half our workflows exist as oral tradition.

In this episode, we get specific about:

• The adoption gap—and what it’s really exposing
• Governance as the true gatekeeper (who owns the risk, who approves, who verifies)
• Incentives: why some sectors sprint and others clutch their pearls
• Defensibility: validation methods that hold up when someone asks, “prove it”

And yes: we talk about prompts—work product, strategy, and the upcoming disputes that will feel very familiar to anyone who has lived through search term negotiations.