In this episode, Stephen Brown of LedgerGurus talks with Matthew Kidman, co-founder of House of Joppa. Matthew shares how he built a profitable ecommerce brand without taking on debt, even with the cash pressure that comes from inventory, long lead times, and seasonal demand.

They break down what slow, sustainable growth actually looks like in practice. Listeners will hear how Matthew uses lean inventory, supplier terms, and tight cash discipline to stay in control while still growing the business.

Key Takeaways

• Debt enables growth but increases risk when inventory slows
• Lean inventory reduces cash pressure but leads to stockouts
• Back-in-stock flows help recover missed sales
• Supplier terms ease upfront cash strain
• Slow growth protects margins and reduces stress
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