Note sull'episodio
杜拜營銷專家，UCLA 本科畢業生，多倫多大學碩士Bradley Aranha 先生
Mr. Bradley Aranha: Dubai Marketing Specialist, UCLA Undergrad, University of Torronto Masters Grad @ Fireside
Interviewer 採訪者: Riya Didwania
Riya
Hi, Bradley. Thank you so much for being with us today on Echo HK. And I really appreciate you taking time out of your busy schedule to share your story with us today. So let's start by having you tell us a little bit more about yourself and your journey so far.
Bradley
Yes. So thank you very much for having me. I'm happy to be here. So I am currently a content writer and e-commerce specialist for an e-commerce startup here in Dubai. I was born and raised here and then I did my undergraduate at UCLA in the US, and then I did a master's degree in the University of Toronto in Canada. So after that I came back here during the pandemic and during the lockdown and yeah, since my current position and a little summary of my academic and career journey so far.
Riya
Okay, awesome. That's very impressive that you got your undergraduate degree at UCLA and then you got your master's degree from a totally different country at the University of Toronto. Can you tell us a little bit more about your role as e-commerce specialist? What does that mean and what exactly do you do?
Bradley
Sure. That's a question I ask myself every day too. Kind of. So it's quite helpful to think about it. So my job involves mainly copywriting creating classes for the platform where we as an educated place offer classes and services to connecting institutes and freelancers and individuals to customers through an online marketplace. So I'm responsible for class creation, updating schedules and prices, as well as account management, which involves negotiation with our partners on prices, on getting current information, on agreeing to special deals available on our platform that they don't offer directly. My duties to also include social media management, scheduling social media posts and creating them and monitoring our activity and engagement and analytics. So it's kind of an ongoing process. There is also SEO or search engine optimization where I write text specifically to boost our rankings on Google and other search engines to again improve brand exposure and expose more potential customers and visitors to our product.
So those are essentially the general scope of things that I do here, involving around brand exposure and also creating marketing and uniquely appealing class descriptions that will convince customers to buy these classes and learn a new skill, develop a new hobby or professionally or personally growing in some way.
Riya
Wow. Okay. That's a lot. That's a lot of different things that you do.
Bradley
Yeah. It's quite a diverse role, so it keeps me on my toes. I'm learning something new every day.
Riya
Okay, that's nice. We all want to do something where you can learn different things and not get bored of doing the same thing over and over again. Alright. That's really awesome. So what did you study in college and your undergraduate, as well as new master’s, and how do you think that relates to what you're doing now?
Bradley
Sure. So I don't think it's the most obvious path, but I do think there's some connections I can make. I think obviously a journey is hindsight is 2020. So it's like you look back and you can kind of see how even at the time you didn't know what you were doing or where you were going to go, but you can kind of see how those pieces have aligned to create your own unique journey. So for me...
Due to word limit, see full transcript at: https://bit.ly/echobradley
Editor: Christine Bombardieri