Every meaningful goal eventually becomes difficult.

The excitement fades.

Progress slows down.

Unexpected problems appear.

And suddenly, the thing you were confident about becomes harder than you expected.

Prepare for Friction, Keep the Purpose explores why difficulty shouldn't automatically be treated as a sign that you're on the wrong path.

Friction is normal.

A new habit feels uncomfortable before it becomes familiar.

A difficult skill feels frustrating before it becomes easier.

A relationship requires work even when you care deeply about the person.

A worthwhile project will eventually encounter delays, mistakes, and setbacks.

The mistake is assuming that the presence of difficulty means the purpose was wrong.

Sometimes the problem isn't the goal.

I ...