Making the intangible tangible, with Xanthe Appleyard
Down to Energy di Jess Ellen
Note sull'episodio
The queen of content and business strategy breaks down how to translate felt, intuitive, energetic work into clear, grounded value that your audience can connect with.
SO obsessed with her, this conversation, and opening up a dialogue that amplifies work that supports your HUMANNESS.
We dig into:
- Landing the plane when the outcomes of your work and offerings are emotional, energetic, somatic, intuitive, etc.
- Creating and marketing programs around felt experience vs hard skills
- Staying connected to the essence and heart of your offer while selling
- Hyping your internal experiences as hard as the financial goals of your business
- Differentiating between personal experience to boundary vs expression to bring to your audience
- Xanthe’s relationship with astrology and it's u ...