For decades, the auto industry was obsessed with the moment of sale. You built it, sold it, and moved on.

But the "one-and-done" era is dying. Today, the first purchase is just the opening act

My next guest is truly an expert on the Lifecycle of a Car.

Hakan Dogu is widely considered one of the Top 0.1% of the most influential executives in the Auto industry. He previously served as the SVP Of Aftersales for the Renault group and the CEO of Renault Turkey and also helped form the Renault Nissan Mitsubishi alliance where he pioneered the shift from volume to value.

When Hakan sees a car, he does not see a price point, but looks at it insteas as a 15 year asset.