Historically, cars talked about torque, horsepower, and fuel efficiency. But in an era of Software-Defined Vehicles (SDVs) and EVs, hardware is rapidly becoming a commodity.

I sat down with Jennifer Gallagher, Founder and CEO of Mach BD, to peel back the layers of the esoteric technology in automotive. Jennifer specializes in translating complex disruption into what actually matters for the driver.

We dove deep into the shift from supply-driven engineering to customer-centric experiences.

We talked:

If hardware is a commodity, what does a brand actually promise? Is it time to stop selling specs and start selling time, comfort, and connection?

With the rise of infotainment and productivity tools, is the car destined to become a "third place"?

The industry has long been pushed by regulations and suppliers.  ...