Lakeshore Customs added $3 million in revenue over the last 12 months. They did it without ads. They did it with an experience. I spent time with Mason and his team and watched the whole thing work.

From the first phone call to the moment the homeowner signs. Every step is built on purpose. Every step makes the homeowner feel like they are buying something rare. Most contractors sell a price.

Lakeshore sells a Ferrari. When you are selling a $300,000 to $500,000 backyard, the homeowner expects a $300,000 experience. Most contractors email an estimate. That is why they lose jobs and fight over change orders. In this video I break down exactly what Lakeshore does differently.

What you will learn:

The first call. They ask why, not just what. They tell the homeowner up front that every project gets a design. T ...