Note sull'episodio
From formulation and packaging to products on the shelf, Developed & Deconstructed is a raw, insider look at what it takes to build a beauty brand that actually works, scales, and innovates.
This week, Danica and Jenni cover:
Why is everyone launching tinted peptide/ceramide lip treatments?
We discuss how retailer input + peer pressure to adopt hot trends like lip balm, hair + body mists, color correctors, etc., can impact brand equity and how to balance relevant innovation with authentic brand identity.
Holiday sets, limited editions, and advent calendars
Common pitfalls with executing a holiday program + how we think about ROI + whether they make sense for every brand
Connect with us
Danica - IG @vanbeekpkg
Jenni - LinkedIn @jenniewing
Parole chiave
beauty industry
packaging
skincare
beauty news
lip products
holiday strategies
product development
brand equity
sustainability
inventory management
Dove è stato create l'episodio
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