Ep. 80 - 4 Steps to Design Driven Innovation

In this episode I discuss the 4 steps to design driven innovation as defined in the book Creative Confidence by Tom and David Kelley. The four steps are: 1) Inspiration 2) Synthesis 3) Ideation and Experimentation 4) Implementation.

Understanding this process will help you actually create an innovative culture for your company and provide actionable advice on how to develop innovative products. Who doesn't want that?!

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