In this episode of Data River Deep Dive, we sit down with Dr. Joe Perez, Senior Systems Specialist at the North Carolina Department of Health and Human Services, author of From Numbers to Narrative, and one of the most recognisable voices in data storytelling worldwide. Four times on a Times Square billboard, speaking engagements across more than twenty countries, and thirty-three years in state government that he could have left for the private sector at any point and never did. Recorded in London during Big Data LDN, hours after he landed on an overnight flight. Joe does not explain storytelling in this conversation. He performs it. Every answer arrives with a metaphor attached, and by the end you understand exactly why audiences remember what he says. We cover his LIFE framework and which of the four principles organisations consistently ski ...