In this episode of Data River Deep Dive, we sit down with Tiankai Feng, Director of Data and AI Strategy at Thoughtworks. He spent over six years at Adidas building the practitioner experience that became two books: Humanizing Data Strategy and Humanizing AI Strategy. He did not write the frameworks first. He lived the failures first. That sequence is the credential. Since joining Thoughtworks, Tiankai has been working with organisations worldwide on the question that sits underneath every stalled transformation: why do people not change even when the data is right? His 5C Framework has become a reference point for leaders who want an honest answer to that question rather than a maturity model. This conversation does not stay comfortable. We cover why trust in a team and trust in the data it produces are the same variable. Why creativity is t ...