The Alter Rebbe begins this epistle by greeting his fellow Jews as “lovers of G-d’s Name.”1 This appellation especially suits those helping their brethren who serve G-d in the Holy Land. For upon this land “G-d’s gaze is fixed constantly,”2 and this verse uses G-d’s ineffable Name Havayah, indicating that the Land is directly illuminated and animated by the sublime level of Divinity indicated by that singular and unique Name.