Tanya for the 19th of Menachem Av, י׳׳ט מנחם אב

We learned above that the Zohar teaches: “Who makes the Holy Name every day? He who gives charity to the poor.” The relevance of this answer, however, remained obscure. Now, therefore, equipped with the foregoing insights, we revert to the question with which this epistle opened: How does giving tzedakah to the poor “make a Name” for G-d?