In this video, I break down why the GAP x KATSEYE Denim ad connects more effectively with audiences compared to the Sydney Sweeney x American Eagle campaign using research from psychology and communication. Here are the links to the research referenced in this video. https://knowledge.wharton.upenn.edu/article/why-representation-matters-in-marketing https://www.amnh.org/exhibitions/darwin/evolution-today/social-darwinism  ...