In this episode of the Cornwall Innovation Centre podcast, Rebecca Loto speaks with Mike Bee, founder of Bigbox, a social media agency that has been based at Cornwall Innovation Centre for eight years. Mike explains Bigbox's approach to social media content creation, starting with understanding a client's brand and values before any filming begins. The agency specialises in creating engaging video content and manages organic posting three times per week across platforms including Instagram, Facebook, TikTok and LinkedIn for their clients. The conversation covers an important shift happening in social media for 2025-2026, with platforms beginning to prioritise authentic human content over AI-generated posts. Mike discusses why businesses need to focus on real, on-brand content rather than relying solely on AI, and explains the challenge of consist ...