What does it take to track thirty thousand golf shots across hundreds of acres while delivering personalized experiences to millions of fans around the world?

This week I reflect on a conversation I had at AWS re: Invent in Las Vegas, where I sat down with Eric Hansen, VP of Product at the PGA Tour, and Elaine Chasen, who leads the global golf team at AWS, to understand how one of sport’s most data-intensive environments is being transformed by AI, automation, and cloud technology.

This conversation goes far beyond scorecards and leaderboards. Eric explains how the PGA Tour captures every shot, every trajectory, and every movement across a tournament, while Elaine shares how AWS helps turn that enormous stream of data into real-time fan experiences. From AI-generated commentary and automated camera switching to multilingual broadcast ...