This presentation focuses on the critical role of communication and change management within Laserfiche implementation projects. It highlights how technology projects often fail not due to technical limitations, but due to human factors and organizational resistance. By adopting best practices from the worlds of marketing and sociology, project managers can bridge the gap between technical departments and business units to ensure long-term adoption.

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The discussion emphasizes that project managers spend approximately 80% of their time communicating. Success requires identifying key stakeholders through persona building, creating tailored messaging, and utilizing specialized roles—such as "connectors," "mavens," and "salespeople"—to drive the "tipping point" of organizational change. The presentation also offers practical advice on "i ...