Running a small farm means constantly thinking about how to keep the business resilient, and for a growing number of farms, opening the gates to the public has become part of that strategy. In this episode of CNG Field Notes, we talk with Jason and Larry of McLawland Farm, who’ve steadily built an agritourism operation that supports their farm year-round.

They’ve added u-pick berries, figs, and flowers, photographer partnerships, workshops, Airbnbs, and more – not all at once, but piece by piece, in ways that fit their scale and capacity. If you’ve ever wondered what it actually looks like to bring people onto your farm in a way that’s organized, profitable, and aligned with your values, McLawland Farm offers an incredible case-study.

2:35 - Origin story of McLawland Farms

5:21 - Why did  ...