Immersive art has quickly become one of the fastest-growing segments of the creative economy — walk-through installations, VR and AR environments, interactive pop-ups, and multisensory experiences are drawing larger audiences than many traditional galleries and generating a wave of legal issues that existing art, entertainment, and technology frameworks were never designed to address. Lorena Guzmán-Díaz and Adam N. Weissman of Weissman Law PLLC take practitioners inside the legal playbook their firm uses to counsel immersive artists, producers, and venues — covering premises liability and insurance, right of publicity and biometric privacy, licensing and compensation structures, authorship in AI-assisted projects, cross-border enforcement, and the ethical obligations of counsel advising creative clients. Attorneys who advise clients in the art, en ...