Alice Crowder has spent decades in restaurant marketing. In this episode, Amanda sits down with Alice to talk about the power of consumer insights (and what happens when you skip them), the real reason the franchise relationship breaks down, why she'd tell a client to start updating their resume, and what AI can and can't do for the next generation of marketers. Whether you're running a brand, building a team, or just trying to figure out this industry, this one's a masterclass.