A new generation of consumers is reshaping the market—so how can brands truly connect with them?

In this Chief in Tech Deep Dive session, Lauren Vaccarello (CMO, WEKA) explores how marketers can engage “Generation D”—a digital-first audience that values transparency, data, and purpose-driven brands.

She shares how combining data-driven personalization with authentic messaging around social impact can help companies build trust and drive meaningful engagement at scale. From leveraging ratings and insights to aligning campaigns with customer values, this session reveals what it takes to win with today’s most influential consumers.

If you’re looking to modernize your marketing strategy and connect with the next generation, this conversation is for you.

Key Takeaways

• How transparency builds trust w ...