Blood Donor Awareness is a time to celebrate the lifesaving impact of blood and platelet donors. It has been celebrated each January for nearly 50 years and coincides with one of the most difficult times to maintain a sufficient blood supply for patients. Danielle West, Director of Public Relations and Marketing at LifeServe Blood Center, discusses the need for blood, how to make a blood donation, and whether giving blood is safe. To learn more, go to LifeServe Blood Center or call 800-287-4903..