Note sull'episodio
-Growth versus stagnation in established category leaders
-End of category lifecycle: reinvent or expand
-Becoming a feature in your own category
-When to start taking thinking about a new category?
-Where is growth going to come from?
Parole chiave
Category Design
Play Bigger
Strategies for established Category Kings
Category Creation Lab
Future Category Growth
Scaling beyond early adopters
Category Lifecycles